Qantas delays ad review decision and TV campaign

Adnews reports that Qantas has delayed a decision on its media and creative agency tender process after management was said to have been “blown away” by the proposals put up by ad agencies.

The news comes at the same time as a new, possibly interim, Qantas TV campaign is in production by Publicis Mojo.

The ads were shot just before Christmas and were originally slated for a February launch.

Those plans have since changed with April now being touted as a possible time frame.

The campaign is said to be designed to address some of the company’s public perception issues, although it could also be tied up with the London Olympics.

On the review front, the airline sent a note to agencies last week saying a decision on the new agency line-up would be delayed two or three weeks so management could absorb how they should proceed.

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