Qantas has narrowly missed out on winning a Grand Prix at Cannes for one of its advertising campaigns.
AdNews reports that 'The Great Crusade' push in the inaugural Branded Content and Entertainment category at Cannes just missed out on taking home a Gold.
The Grand Prix was awarded to Chipotle’s ‘Cultivate Campaign’ but the panel of jurors said the Qantas initiative by Wonder Sydney was a close contender for the Grand Prix.
Air New Zealand also took out a top award at the event.
To read the full story and view the Qantas entry click here.
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